Propercorn launches limited packs to mark partnership with Barbie The Movie
By Waqas Qureshi
https://www.packagingnews.co.uk/design/new-packs/propercorn-launches-limited-packs-to-mark-partnership-with-barbie-the-movie-27-06-2023
2023-07-11 16:08:54
Featuring Propercorn’s brand new Sweet flavour, the limited-edition, pink packs have the Barbie labelling printed on them and will feature an on-pack promotion, offering one customers a chance to win a trip for two to California.
Founder, Cassandra Stavrou, said: “The new Barbie movie is going to be a huge cultural moment this summer, we’re so excited to be part of it. The similarities of PROPER’s bold, playful positioning and the bright, fun tone of BARBIE make for a game-changing partnership for our target audience.”